Book excerpt: The multiverse has portaled into the mainstream. Entering the Multiverse unpacks the surprising growth of the multiverse in media and popular culture today, and explores how the concept of alternate realities and parallel worlds has acted as a metaphor for centuries. Edited by leading media and popular culture scholar Paul Booth, this collection explores the many different manifestations of the multiverse across different genres, media, fan-created works, and cultural theory. Each chapter delves into different aspects of the multiverse, including its use as a metaphor, as a scientific reality, and as a media-industry strategy. Addressing the multiplicity of multiversal meanings through multiple perspectives and always with an eye toward engagement with contemporary cultural issues, the chapters also examine various distinctions and contradictions, in order to provide a strong basis for further thinking, writing, and research on the concept of the multiverse. Chapters in this collection tell the story of the multiverse in multiple realities: creative nonfiction, academic essay, screenplay, art, poetry, video, and audio essay. A compelling read for students, researchers, and scholars of media and cultural studies, film and media culture, popular culture, comics studies, game studies, literary studies, and beyond.