Book excerpt: UNIT : I Entrepreneurship and Human Activities 1. Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programme, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprises in India, 8.Entrepreneurial Pursuits and Human Activities—Economic and Non-economic, 9. Innovation and Entrepreneur, UNIT : II Acquiring Entrepreneurial Values and Motivation 10. Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 11. Developing Entrepreneurial Motivation—Concept and Process, 12. Business Risk-taking Management, 13. Leadership—Meaning and Importance, 14. Communication—Importance, Barriers and Principles, 15. Planning—Meaning and Importance, 16. Barriers to Entrepreneurship, 17. Help and Support to Entrepreneur, UNIT : III Introduction to Market Dynamics 18. Understanding A Market, 19. Competitive Analysis of the Market, 20. Patents, Trademarks and Copyrights, PRACTICAL 21. Project Work, 22. Project Planning, 23. Project Report—General Model, 24. Case Study, 25. Project Analysis, Viva-Voce Questions, Value Based Questions (VBQ), Latest Model Paper, Examination Paper with OMR Sheet