Book excerpt: It's easy to rant about the fashion industry. Nowadays, a large part of it is based on producing and consuming gigantic amounts of clothing. Collections are manufactured all over the world at dizzying speeds and are sold all year round for extremely low or incredibly high prices. This fast-changing system seems hard to break into, or out of. How, as a designer, do you deal with this model in an ever-changing world and come up with innovative ways of designing, producing, promoting, financing, selling, and eventually consuming? How do you meet the needs of today's consumers and anticipate the needs of tomorrow's world? The masters program Fashion Matters at the Sandberg Instituut takes the liberty of addressing these issues. Copublished with Sandberg Instituut, Amsterdam Contributors Madeline Schwartzman, Javier Barcala, Christina Binkley, Raïsa Verhaegen, Timo Rissanen, Bradley Quinn, José Teunissen, Pauline van Dongen, Elisa Van Joolen, Liesbeth in 't Hout, Jurgen Bey, and the students of Fashion Matters at Sandberg Instituut