Book excerpt: This is a practical guide on how to navigate the complexities of ethical leadership in sport, while recognizing the increasing pressure placed on individuals and organizations to win and be exemplary role models. While you and most leaders know right from wrong, giving voice to your values isn’t always straightforward. This book explores how to approach the ethical decisions, dilemmas, and valuebased conflicts that emerge for leaders in sports organizations in order to make good choices, drive a sound culture, and reduce the risk of going awry. The approach in this book is two-fold: Coaching to help you learn how to make and act on an ethical decision when faced with a dilemma, and an exploration of those deep personal values and beliefs about sport that underpin your actions. This book considers ethics in the context of modern sport and highlights the classic ethical traps and cultural slippery slopes to avoid using case studies and examples.