Book excerpt: INTRODUCTION The philosophy of Lean Intention serves as a basis for informal management, particularly in the decision-making process of what constitutes the Ka of a company, i.e., the whole integrating the dynamics of the vital forces of the members associated with the project or initiative being pursued. This is not a classic management book, still less a canonical one, in that it incorporates notions of spirituality based on the Ka Method and ECO Animism, which value so-called ethnocultural psychic phenomena in socio-economic quests: "Economy through Animism and Spirituality". The aim here is to summarize, for academic purposes, the work on ethnic entrepreneurship undertaken by Consultant Manager and Author Arnaud Segla as part of his professional and business activities in economic and international development, between Canada and Africa. Some excerpts have already been published, but are presented in a different context. Each term has its place and use. Composing a manual to support an academic training course requires specifying from the outset the key terms around which the entire academic content is deployed. Entrepreneurs are strategists who define and pursue one or more objectives through a project for development (exchanges for growth) or communion (sharing through finance) in various fields such as business, politics, religion, military force, culture, etc. The self-employed or liberal professions are economic players who monetize a technical, administrative, manual or intellectual skill according to fees indexed to scales of competence and specialization. Traders, whether in the formal liberal or informal economy, operate by buying and reselling products and services in order to make a profit according to the price trend of a local or international market on which they are positioned. Business people are individuals who identify market needs and provide solutions through innovation, invention, acquisition or adaptation of various resources, with the aim of meeting or exceeding the expectations of their target clientele. In today's world, these individuals have been wrongly and abusively assimilated to the term "entrepreneur", because of the new economic and social stakes involved in the classification or rivalry of the power of civilizations, also known as the world order. All these 4 profiles are, by default, project promoters, with varying degrees of strength or motivation in their initiation, modeling, animation, profitability and productivity. The power of civilizations has already had to be measured by divine knowledge, land holdings, military strength, the extent of trade, scientific knowledge and political power. Now we're entering an era of socio-economic power and bio-ecological preservation... In today's world, competition in a cross-cultural context can take on several dimensions: the social, ethnic, informal and digital economies. Informal industry is often considered the fourth or fifth economic sector (depending on whether information technology is considered before it), after agriculture and mining (primary sector), manufacturing (secondary sector) and services (tertiary sector). The debate is between the place of technology and informality. Thus, the 4 dimensions of an innovative and successful ethnic enterprise born of an adaptation or even improvement of the informal model implies the mastery and recurrent and repeated success of deals from business idea to market launch. This self-coaching or reference book for consultants involved in ethnic economic and community development projects provides practical advice and insights using the (ethnic) project strategy life cycle: Believe, Federate, Prosper, Share.