Book excerpt: Every Etsy shop owner wonders why some shops seem to thrive in the competitive Etsy marketplace while others never quite make the grade? It's not just luck or good timing. The successful Etsy shops have spent years learning the rules that have propelled their shops to success; rules that you won't find in the Etsy Sellers Handbook. Etsy Rules contains 101 rules that every Etsy shop owner needs to know in order to thrive in the competitive Etsy e-commerce environment.