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European Airport Retailing: Growth Strategies for the New Millennium

Download or Read eBook European Airport Retailing: Growth Strategies for the New Millennium PDF written by P. Freathy and published by Springer. This book was released on 1998-07-13 with total page 224 pages. Available in PDF, EPUB and Kindle.
European Airport Retailing: Growth Strategies for the New Millennium
Author :
Publisher : Springer
Total Pages : 224
Release :
ISBN-10 : 9780230371163
ISBN-13 : 0230371167
Rating : 4/5 (63 Downloads)

Book Synopsis European Airport Retailing: Growth Strategies for the New Millennium by : P. Freathy

Book excerpt: The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.


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