European Retail Research
Download or Read eBook European Retail Research PDF written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-05-14 with total page 183 pages. Available in PDF, EPUB and Kindle.
| Author | : Dirk Morschett |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 183 |
| Release | : 2011-05-14 |
| ISBN-10 | : 9783834962355 |
| ISBN-13 | : 383496235X |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis European Retail Research by : Dirk Morschett
Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
