Book excerpt: What does it mean to evangelize ethically in a multicultural climate? Following his successful Evangelism after Christendom, Bryan Stone addresses reasons evangelism often fails and explains how it can become distorted as a Christian practice. Stone urges us to consider a new approach, arguing for evangelism as a work of imagination and a witness to beauty rather than a crass effort to compete for converts in pluralistic contexts. He shows that the way we lead our lives as Christians is the most meaningful tool of evangelism in today's rapidly changing world.