Book excerpt: Events can be synonymous with a particular place, helping shape and promote a location. Given the rise of the global events industry, this book uncovers how events impact upon places and societies, looking at a range of different events and geographical scales. Geographers are concerned with how notions of space and place impact people, communities and identity, and events have played a central role in how places are perceived, consumed and even contested. This book will discuss international event cases to frame knowledge around the increased demands, pressures and complexities that globalisation, transnationalism, regeneration and competitiveness has put on events, places and societies. Integrating discussions of theory and practice, this book will explore the range of conceptual perspectives linked to how geographers and sociologists understand events and the role events play in contemporary times. This involves recognizing histories and planning strategies, the purpose of bidding for an event or the local meanings that have emerged and changed in the place. This helps us analyse how events have the potential to redefine place identities. This international edited collection will appeal to academics across disciplines such as geography, planning and sociology, as well as students on events management and events studies courses.