Book excerpt: Regardless of physical talent, all dancers face struggles. The outcome depends largely on the dancers mindset. Authors Chelsea Butters Wooding and Ashley Coker-Cranney combine their similar backgrounds in dance with their expertise as mental performance consultants to cultivate an adaptive mindset and positive perspective to elevate a dancers performance as well as perspective. Every Count Matters is unique in its appeal and relevance to every dancer, regardless of skill or style. The authors have designed strategies that can be applied at any level, in any setting. This unique approach balances theory and application, provides a foundational knowledge for mindset and mental skills training, as well as specific strategies and tips that can be immediately integrated into the dancers daily routine. Each lesson can be applied to new challenges as they arise, and work together to allow the dancer to overcome obstacles to reaching their full potential.