Book excerpt: What is the exotic, after all? In this study, Micaela di Leonardo reveals the face of power within the mask of cultural difference. Focusing on the intimate and shifting relations between popular portrayals of exotic Others and the practice of anthropology, that profession assumed to be America's Guardian of the Offbeat, she casts new light on gender, race, and the public sphere in America's past and present. Chicago's 1893 Columbian World Exposition and today's college-town ethnic boutiques frame di Leonardo's century-long analysis.