Book excerpt: The impact of disasters and crises on culture, heritage, and religious tourism, have been realized in recent years, creating a need for solutions to heal and prevent future damage to these aspects of tourist regions. There is a need for strategies in mitigating these challenges and preserving cultural sites for the future. An emphasis on the importance of sustainability in cultural and heritage tourism, discussions on digitalization, stakeholder participation, and socio-economic livelihoods must be made to properly address this intricate issue. This book explores the development, marketing, and societal implications of cultural and heritage tourism enterprises, showcasing best practices and innovative business models. Exploring Culture and Heritage Through Experience Tourism is an academic research book that delves into the intricate relationship between tourism, culture, and heritage. It offers a comprehensive and interdisciplinary exploration of this evolving field. Drawing on the latest research and international frameworks, this volume identifies new areas of culture and heritage tourism, understand its scope and challenges, and highlight its interlinkages with various sectors of the industry and the broader economy. Designed for undergraduate and postgraduate students of travel and tourism management, this book serves as a valuable resource. It also meets the needs of universities with cultural and heritage tourism in their curricula, and offers insights for industry leaders, policymakers, and researchers interested in multidisciplinary studies.