Book excerpt: Published in 1999, this text sets out to analyze fashions in management literature through studying patterns in the citations offered to leading management authors. Particular attention is paid to those publications which are cited extensively, but only for a short period - these publications are regarded as potentially subject to fashionable pressures. More detailed case studies of fashionable publications are undertaken to gain a greater understanding of what factors may lead to management fashions. The book represents a large-scale empirical analysis of management fashions and culminates in an empirically validated theory of management fashions.