Book excerpt: Grounded in cutting-edge science but translated for people who speak emoji, Find Your F*ckyeah disrupts the warm and fuzzy "personal growth" fads made fashionable by mock gurus and self-proclaimed #selfcare experts. This bold guide combines humor, pop culture, and psychology to show us why the one-size-fits-all success formulas and trendy morning routines keep us caught in a cycle of boredom and stress, never fully sustaining our happiness. With hard science, guided experiments, and modern wisdom—from Beyoncé to Carl Jung—Alexis Rockley takes us step-by-step through the biological, cultural, and social factors that create our self-limiting beliefs. Debunking self-sabotaging ideals like "You Are a Living Brand" and "You Have One Calling," Rockley encourages us to discover our real, uncensored selves and find a sense of purpose, even when we don't have all the answers. For those of us tired of feeling the pressure to be better, do more, and work faster—to self-optimize and fall in line—Find Your F*ckyeah teaches us how to find joy where we are right now and to let our genuine self-expression guide us.