Book excerpt: What makes a company worth investing in? Learning to make the right investments is both complicated and crucial, and author Russell Cleveland has developed a revolutionary and highly effective method for making the best possible picks. His secret: look at the leadership. This unique approach highlights the impact of an individual on a company's success--an excellent leader who believes in his or her organization, has a personal stake in the business, and possesses the abilities and vision the company's market demands--while grounding the strategy with quantifiable, comparable, and easily accessed measures to analyze the CEO and the company. Finding Midas: Investing in Entrepreneurial CEOs with the Golden Touch explains his CEO assessment strategy in a manner that is accessible to beginners while containing insights that can benefit the most experienced investor.