Book excerpt: First 100 Days of Selling is a comprehensive look at how sales professionals build their business day by day. This guide consists of 100 time-honored ideas to achieve sales success and is written in a step-by-step formula that can be implemented and measured. The book is written for both salespeople that are new to the selling profession and experienced sales professionals who sish to achive new levels of sales performance. The book is written for sales mangers who wish to have a measurable approach to helping their salespeople come up to speed faster than the normal routine. The concepts in the book will help the sales professional capitalize on the new reality of potential customers who will not answer the phone, return their calls, and agree to an appointment or listen to their value proposition. Readers will learn the confidence -building techniques tha get returned calls, appointments, sales and ultimately referrals.