Book excerpt: Fit Business Guide is your workout plan to get your brand in shape. This step-by-step book will guide you from the idea phase to launch and beyond as you scale your business in the health and fitness industry. James Patrick, internationally-published fitness photographer, business coach and the founder of the FITposium conference and online education network, shares his insights into success as an entrepreneur in the fitness space. Included in the book are details on how to how to overcome roadblocks, successfully brand your concept, finalize the business formation, develop your client profile, construct a marketing plan that works, use social media to grow your visibility, the art of selling and how to get the attention of the media. It is not enough to just have a great idea, you must take action on it in order to succeed. Fit Business Guide will give you the information you need to move forward confidently as you turn your passion into a profitable profession.