Food and Experiential Marketing

Download or Read eBook Food and Experiential Marketing PDF written by Wided Batat and published by Routledge. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle.

Author	: Wided Batat
Publisher	: Routledge
Total Pages	: 0
Release	: 2019
ISBN-10	: 081539635X
ISBN-13	: 9780815396352
Rating	: 4/5 (5X Downloads)

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Book Synopsis Food and Experiential Marketing by : Wided Batat

Book excerpt: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

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Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar