Book excerpt: “A much-needed critique of our national obsession of guilt over food choices…exposes the multi-trillion-dollar marketing and misrepresentation of food.”—Dr. David Samadi, urologic oncologist and world-renowned robotic surgeon IPPY Award Gold Medal Winner More than 40,000 products can be found in a grocery store—and there’s a lot of money to be made by those who use misleading marketing to push us into emotion-driven decisions or make us feel like every purchase is a moral or social statement. Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards—rather than brand, friend, or Facebook claims. Michele Payn, one of North America’s leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutrition and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on “the hidden world of farming”. Armed with science and a lifetime on the farm, Michele provides a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store. “Engages and enables readers to overcome their fear to make shopping, food preparation and eating enjoyable endeavors rather than a battleground.”—Leslie Bonci, MPH, RDN, CSSD, LDN, Kansas City Chiefs Sports Dietitian