Book excerpt: Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues. The book addresses the means of leveraging traditional and new media to advance food and sustainability discourse by linking awareness, knowledge, and action. The book links sustainability and food security in media communication to address different topics, including the way climate change is framed by the media, key factors of success and failure in NGOs, public and corporate communication, and climate change denial. - Addresses both conceptual and theoretical issues - Presents a diversified set of methodological perspectives, theoretical backgrounds and issues - Provides a conclusion that ties the content together, exploring the role of the media and food sustainability in Europe and the U.S.