Book excerpt: What goes on inside your grant reviewer's head? Understanding this is the key to avoiding rejection and getting your next grant funded. You may wonder...What is my reviewer really looking for? Did they reject my grant just because of politics? Why did one reviewer love my grant and another one hate it? How can I revise my grant to make it more fund-able? The answers lie within a four step process reviewers go through when they read your grant proposal - a process most reviewers aren't even aware they're doing. If you gloss over one of these steps - or worse, leave it out all together - your grant will be rejected, and you may get cryptic reviews back that don't explain why it was rejected or help you avoid another rejection. Four Steps to Funding gives you the simple process that will clarify your thinking, organize your proposal, and address reviewer objections before you submit your grant. Going far beyond the typical "word-smithing" and fill-in-the-blank examples of other grant writing books, 4 steps to funding gets into the mind of your reviewer and provides techniques for persuading him/her of the value of your work, your own credibility, and your approach. Written in an easy to read, engaging style, the concepts in this book are critical, for writing NIH or NSF grants. However, the concepts are easily applicable to Foundation, SBIR, or even business or non-profit proposals. It is your turn to crack the code, by learning the four steps that your next grant proposal must have in order to succeed. Your proposal will go beyond providing the facts and will get your reviewer excited about your work, and ready to fund it!