Book excerpt: Franz Joseph Gall, a dedicated physician and scientist, is unfortunately most remembered for his controversial doctrine that would become known as phrenology. Although often portrayed as a discredited buffoon who believed he could assess a person's strengths and weaknesses by measuring cranial bumps, Gall strove to answer pressing questions about the mind, brain, and behavior. His career began in Vienna during the 1790s and ended with his death in Paris in 1828. This work presents a fresh look at Gall, both his life and seminal ideas, some of which--for example, cortical localization of function--would become tenets of modern behavioral neuroscience.