Book excerpt: This book proposes theoretical models and practical strategies for tackling the widespread social exclusion faced by people diagnosed mentally ill. Based primarily on research in the US and UK but with reference to other international examples, it analyses evidence of discrimination and the effectiveness of different remedies: disability discrimination law, work to re-frame media and cultural images, grassroots inclusion programmes, challenges to the 'nimby' factor. It places the growing user/survivor and disability movements as central to achieving any radical change.