Book excerpt: Due to the prevalence of social media, photography has become an essential means of expression for individuals and businesses alike. For brands looking to make an impact, every detail is important to attract and engage an audience - from art direction and set design right down to the way each shot is edited. Insta-perfect showcases the cream of the crop from the current generation of digital creatives who make the most of the medium through compelling compositions, stylised sets, and aesthetical concepts in photography. It also captures the voices of experts and ̀influencers' in the market who offer insightful tips and tricks on producing eye-catching and effective work.