Fundamentals of Buying Behaviour - SBPD Publications
Download or Read eBook Fundamentals of Buying Behaviour - SBPD Publications PDF written by Dr. Ashish Kumar, and published by SBPD Publications. This book was released on 2021-10-13 with total page 149 pages. Available in PDF, EPUB and Kindle.
| Author | : Dr. Ashish Kumar, |
| Publisher | : SBPD Publications |
| Total Pages | : 149 |
| Release | : 2021-10-13 |
| ISBN-10 | : |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Fundamentals of Buying Behaviour - SBPD Publications by : Dr. Ashish Kumar,
Book excerpt: 1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.
