General Aviation Marketing and Management

Download or Read eBook General Aviation Marketing and Management PDF written by C. Daniel Prather and published by Krieger Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle.

Author	: C. Daniel Prather
Publisher	: Krieger Publishing Company
Total Pages	: 0
Release	: 2009
ISBN-10	: 1575243016
ISBN-13	: 9781575243016
Rating	: 4/5 (16 Downloads)

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Book Synopsis General Aviation Marketing and Management by : C. Daniel Prather

Book excerpt: This third edition text thoroughly explores the line service functions of an FBO, and retains a marketing focus which enables the student the opportunity to learn more about marketing in the GA industry and be more effective in this area.

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General Aviation Marketing and Management

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Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan --