Book excerpt: Web engineering faces a pressing challenge in keeping pace with the rapidly evolving digital landscape. Developing, designing, testing, and maintaining web-based systems and applications require innovative approaches to meet the growing demands of users and businesses. Generative Artificial Intelligence (AI) emerges as a transformative solution, offering advanced capabilities to enhance web engineering models and methodologies. This book presents a timely exploration of how Generative AI can revolutionize the web engineering discipline, providing insights into future challenges and societal impacts. Generative AI for Web Engineering Models offers a comprehensive examination of integrating AI-driven generative approaches into web engineering practices. It delves into methodologies, models, and the transformative impact of Generative AI on web-based systems and applications. By addressing topics such as web browser technologies, website scalability, security, and the integration of Machine Learning, this book provides a roadmap for researchers, scientists, postgraduate students, and AI enthusiasts interested in the intersection of AI and web engineering.