Book excerpt: LEARN HOW TO WRITE BEAUTIFULLY ABOUT FOOD AND BUILD AN AUDIENCE. Are you thinking of starting a food blog, or have you always wanted to promote and distribute your own recipes? Would you like to be the next Nigel Slater or Jay Rayner? This is an engaging, enlightening and utterly indispensable guideto how to write about food. From sharing family recipes to starting a supper club, promoting the latest gastronomical trend or advertising your amazing diet tips, this book gives friendly, clear and readable guidance from one of the UK's most popular bloggers. It includes tips on great food photography and strategies for building your brand and securing TV appearances or regular press commissions. Contemporary, connected and compelling, this is all you need to become a high profile food writer with your own online community and upward trajectory. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.