Book excerpt: Goyal's ICSE Commercial Studies Specimen Question Bank with Model Test Papers Class 10 for 2024 Examination Chapter-wise STUDY NOTES include Important Terms, Concepts, Definitions, etc. for revision of the chapter Chapter-wise QUESTION BANK includes all types of questions as per the Latest Examination Pattern Prescribed by the CISCE I.C.S.E. EXAMINATION PAPER 2023 {SOLVED) SPECIMEN QUESTION PAPER {SOLVED) for Annual Examination MODEL TEST PAPERS for Annual Examination to be held in February-March, 2024 QR CODES to access Solutions of Unsolved Model Test Papers There will be one written paper of two hours duration carrying 80 marks and Internal Assessment of 20 marks. The paper will be divided into two section A and B. Section A (Compulsory) will consist of questions requiring short answers and will cover the entire syllabus. There will be no choice of questions. Section B will consist of questions, which will require detailed answers. There will be a choice and candidates will be required to answer four questions from this section. 1. Stakeholders in Commercial Organisations (a) Meaning of stakeholder, types: Internal (shareholder, employee and employer- meaning of each) and External stakeholders (supplier, creditor, government and society- meaning of each); differences between internal and external stakeholders. (b) Expectations of employers (owners and managers), employees, creditors and suppliers, government and society from a commercial organization. 2. Marketing and Sales (a) Marketing Meaning and objectives of marketing. Difference between marketing and sales. (b) Product and service Meaning and difference between a product and a service (with examples). (c) Pricing Meaning and objectives (d) Advertising and Sales promotion Advertising: meaning, importance of advertising; merits and demerits, difference between advertising and publicity. Advertising Agency; meaning and functions only, Social advertising media - Concept and examples only. Sales promotion - meaning and techniques; difference between advertising and sales promotion. (e) Consumer Protection Consumer Protection Act (2019); features of the Act, rights of a consumer, Consumer exploitation; meaning and types, Importance of consumer awareness. (f) E-commerce Introduction and benefits over traditional methods of transactions, E-tailing, E-advertising, E-marketing and E-security (meaning only). ERP and its modules (brief concept).