Book excerpt: "Great From The Start: How Conscious Corporations Attract Success" is both a primer and a reference resulting from the collaboration between a wide range of industry experts and a Silicon Valley veteran. "Great From The Start" models an adaptive approach to company building to show entrepreneurs how to intelligently design their corporations to unleash the collective intelligence of their people to optimize collaboration, cooperation and creativity to drive success. Because building a company is a team sport, "Great From The Start" uses a team approach with a variety of expert voices to demonstrate how to build a conscious corporation with stories from the experts' successful businesses.