Book excerpt: LIGHTNING PROMOTION ”””””””””””””””””””””””””””All smart Internet Marketers and list owners know that “the money is in the list”. And I know you are one of them, too! Therefore, every marketer who firmly believes in how much business, influential power and wealth a mailing list can bring are doing just about any and every way possible to build their mailing list. That’s why you see marketers running advertising campaigns such as:• Pay-Per-Click• Ad Swaps, • Article Marketing, • Joint Ventures, • Affiliate Recruitment Drive, • Press Releases, • Traffic Exchanges, • Paid E-zine/Web Advertising, and• Much more than this list can bear!