Book excerpt: This book examines the manner in which Shakespeare's Hamlet was perceived in the eighteenth and nineteenth centuries and represented in the available visual media. The more than 2,000 visual images of Hamlet that the author has identified both reflected the critical reception of the play and simultaneously influenced the history of the ever-changing constructed cultural phenomenon that we refer to as Shakespeare. The visual material considered in this study offers a unique perspective that complements biographical, critical, and theater history studies by showing how a broad spectrum of the literate and not-so-literate absorbed and responded to Shakespeare's works, not necessarily in academic libraries or at play performances, but in their homes, when browsing in print shops, when reading in coffee houses, or (a far rarer experience) when visiting an art gallery or exhibition.