Handbook of Marketing Research Methodologies for Hospitality and Tourism
Download or Read eBook Handbook of Marketing Research Methodologies for Hospitality and Tourism PDF written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle.
| Author | : Ronald A. Nykiel |
| Publisher | : Psychology Press |
| Total Pages | : 383 |
| Release | : 2007 |
| ISBN-10 | : 9780789034267 |
| ISBN-13 | : 0789034263 |
| Rating | : 4/5 (67 Downloads) |
Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel
Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
