Handbook of Research on Customer Equity in Marketing
Download or Read eBook Handbook of Research on Customer Equity in Marketing PDF written by V. Kumar and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 521 pages. Available in PDF, EPUB and Kindle.
| Author | : V. Kumar |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 521 |
| Release | : 2015-01-30 |
| ISBN-10 | : 9781781004982 |
| ISBN-13 | : 1781004986 |
| Rating | : 4/5 (82 Downloads) |
Book Synopsis Handbook of Research on Customer Equity in Marketing by : V. Kumar
Book excerpt: Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
