Handbook of Research on Gender and Marketing
Download or Read eBook Handbook of Research on Gender and Marketing PDF written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle.
| Author | : Susan Dobscha |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 341 |
| Release | : 2019 |
| ISBN-10 | : 9781788115384 |
| ISBN-13 | : 1788115384 |
| Rating | : 4/5 (84 Downloads) |
Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha
Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
