Handbook of Research on Marketing and Corporate Social Responsibility
Download or Read eBook Handbook of Research on Marketing and Corporate Social Responsibility PDF written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle.
| Author | : Ronald Paul Hill |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 433 |
| Release | : 2014-07-31 |
| ISBN-10 | : 9781783476091 |
| ISBN-13 | : 1783476095 |
| Rating | : 4/5 (91 Downloads) |
Book Synopsis Handbook of Research on Marketing and Corporate Social Responsibility by : Ronald Paul Hill
Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
