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Handbook of Service Marketing Research

Download or Read eBook Handbook of Service Marketing Research PDF written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle.
Handbook of Service Marketing Research
Author :
Publisher : Edward Elgar Publishing
Total Pages : 629
Release :
ISBN-10 : 9780857938855
ISBN-13 : 0857938851
Rating : 4/5 (55 Downloads)

Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust

Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy


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