Handbook of Services Marketing and Management
Download or Read eBook Handbook of Services Marketing and Management PDF written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 534 pages. Available in PDF, EPUB and Kindle.
| Author | : Teresa Swartz |
| Publisher | : SAGE |
| Total Pages | : 534 |
| Release | : 2000 |
| ISBN-10 | : 9780761916123 |
| ISBN-13 | : 0761916121 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz
Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
