Book excerpt: The scientists, academics and practitioners writing this book are not 'against' complementary or alternative medicine (CAM), but they are very much 'for' evidence-based medicine and single standards. They aim to counter-balance the many uncritical books on CAM and to stimulate intelligent, well-informed public debate. TOPICS INCLUDE: What is CAM? Why is it so popular? Patient choice; Reclaiming compassion; Teaching CAM at university; Research on CAM; CAM in court; Ethics and CAM; Politics and CAM; Homeopathy in context; Concepts of holism in medicine; Placebo, deceit and CAM; Healing but not curing; CAM and the media.