Book excerpt: Hip-hop culture is experiencing a sea change today that has implications for evangelism, worship, and spiritual practices. Yet Christians have often failed to interpret this culture with sensitivity. Sociologist, preacher, pop-culture expert, and DJ Ralph Watkins understands that while there is room for a critique of mainstream hip-hop and culture, by listening more intently to the music's story listeners can hear a prophet crying out, sharing the pain of a generation that feels as though it hasn't been heard. His accessible, balanced engagement reveals what is inherently good and redeeming in hip-hop and rap music and uses that culture as a lens to open up the power of the Bible for ministry to a generation.