Book excerpt: From converted saloons and warehouses to movie palaces and multiplexes, for more than one hundred years, Columbia's movie theaters have reflected the changes around them. In 1928, the Hall Theatre showed its first talkie, the third debut of talkies in Missouri. America fell in love with cars, and Columbia's three drive-ins featured pony rides, monkeys and playgrounds. In response to segregation, which forced Black patrons to sit in the balcony, in 1949 two Black entrepreneurs built the Tiger Theatre, a double-duty movie theater and nightclub. Today, Columbia features a cinema in a repurposed soda bottling plant and holds the international documentary festival True/False Film Fest. Author Dianna Borsi O'Brien recounts the history of all twenty-eight of Columbia's movie theaters.