Book excerpt: These Are Systems That More Than 98% Of Home Inspectors Are NOT Using... ...even though some are basic by my standards and those of the inspectors who are part of the Inspector Community that I coach. Inside the pages of this book, we are going to share with you some systems that are easy to use and will get you headed inthe right direction... One other quick thing... I hear people sometimes say they can't do marketing because they don't have enough money. One of the biggest lies that people have led business owners to believe is that marketing is expense. Many of the systems we share in this book will cost you nothing - you simply have to implement them and make them part of every inspection. The good news is that they will make you money... Some systems do cost money, but if you are doing all the free or low-cost ones, you can easily afford the more advanced techniques. Let's start with the easy and free ones, then when you are ready to take your business to the next level, we can show you some of the more advanced marketing systems that have created millions for the people I coach. By the way, when these systems are implemented properly, the ROI (Return on Investment) FAR outweighs the cost. -MIKE CROW, North America's #1 & Only Home Inspector Marketing & Business Coach