Book excerpt: David F. Watson brings a new perspective to the "messianic secret," relying not on the Christological concerns of 19th- and 20th-century theologians, but on recent insights into the role of honor and shame in ancient Mediterranean culture on the part of social scientists. Mark's portrayal of Jesus simultaneously shows his ability to provide favors and benefits to others and his refusal to put himself forward or draw attention to himself as a benefactor, thereby teaching that in God's kingdom it is not the great and powerful who are most highly regarded, but the humble.