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Hospitality Strategic Management

Download or Read eBook Hospitality Strategic Management PDF written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle.
Hospitality Strategic Management
Author :
Publisher : John Wiley and Sons
Total Pages : 704
Release :
ISBN-10 : 9780470083598
ISBN-13 : 047008359X
Rating : 4/5 (98 Downloads)

Book Synopsis Hospitality Strategic Management by : Cathy A. Enz

Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.


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