Book excerpt: In a new textbook designed for students new to statistics and social data, Stephen Gorard focuses on non-inferential statistics as a basis to ensure students have basic statistical literacy. Understanding why we have to learn statistics and seeing the links between the numbers and real life is a crucial starting point. Using engaging, friendly, approachable language this book will demystify numbers from the outset, explaining exactly how they can be used as tools to understand the relationships between variables. This text assumes no previous mathematical or statistical knowledge, taking the reader through each basic technique with step-by-step advice, worked examples, and exercises. Using non-inferential techniques, students learn the foundations that underpin all statistical analysis and will learn from the ground up how to produce theoretically and empirically informed statistical results.