Book excerpt: After the greed-centered eighties, Americans are focusing on the elements that really build a lifetime of achievement-honesty, hard work, visionary thinking, and commitment. International entrepreneur Jack Nadel's pithy, proven advice gets to the hear of the back-to-basics 1990s: •A deal is only good if it's good for everybody involved •Sell the sizzle-but make sure there's a good steak underneath •If you tell the truth, you don't need a great memory A good idea has no geographical boundaries.