Book excerpt: Times of extensive institutional pressure challenge the existence of commercial organizations as entities that reproduce a single coherent market-orientated institutional template to achieve effectiveness. In tune with pressure from changing markets, contemporary commercial organizations adopt various combinations of skills, templates, and processes for new sources of competitive advantage. At a conceptual level, hybridity embraces the notion that organizations may embody multiple templates, logics or values to achieve effective organizational performance. However, at a practical level, hybridity presents tensions, inconsistencies and contradictions for these organizations; a state of affairs that could have adverse negative consequences for employees’ behaviour and trust in the organization. This book offers an exploration of individual-level responses to logics multiplicity for all those interested in the future of commercial organizations.