Book excerpt: I Ran The World is an inspirational and thought-provoking story of how an ordinary person challenged the whole world to run for the famine victims of Africa and what really happened to the last and the biggest global fund-raising event of the 1980's. A captivating account of how and why the author convinced Bob Geldof, Band Aid, UNICEF, world leaders, royalty, celebrities, rock stars, athletes, sport stars and 20 million people to run 10k through their cities to help change the world - and why we should and must, do it again.