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Impact of ICTs on Event Management and Marketing

Download or Read eBook Impact of ICTs on Event Management and Marketing PDF written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle.
Impact of ICTs on Event Management and Marketing
Author :
Publisher : IGI Global
Total Pages : 357
Release :
ISBN-10 : 9781799849551
ISBN-13 : 1799849554
Rating : 4/5 (51 Downloads)

Book Synopsis Impact of ICTs on Event Management and Marketing by : Birdir, Kemal

Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.


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